In doing so, it presents a framework for how we may begin to understand the connection between virtual filters and the physical realm of fashion. This article presents a case in defense of considering filters to be modern-day forms of digital adornment. Moreover, the tools and concepts behind Snapchat filters have some potentially revolutionary implications for the field and future of fashion. However, through both fashion and filters, people have the ability to experiment with optical illusions, bodily distortions, design, and identity formation while forging social connections. But how can those of us who study style in its many manifestations approach this newly widespread practice? How does something restricted to the virtual world of social media relate to fashion?Ĭritics have fixated on the negative aspects of Snapchat filters just as they decry the fashion industry and media outlets that emphasize appearance, like fashion blogs. With this sort of scale and usage, the act of dressing up in the mirror image of the smartphone is not merely frivolous fun it has become a global phenomenon.
Each day, billions – yes, billions – of images are shared through Snapchat by the app’s 150 million users. In a matter of seconds, a user can try on different designs before selecting one, capturing a selfie (in either photo or video format), and sending it to a friend. Filters modify the image within the camera’s frame by beautifying or distorting the face, applying animal-like features, or digitally adorning the user in virtual accessories that follow their wearer’s movements. When looking into a smartphone’s front-facing camera, a Snapchat user can augment their “selfie” photo with a whimsical design. Snapchat launched these filters, which they officially call Lenses, in September 2015, and they were quick to catch on. Rather, they were drawn from a more quotidian source: Snapchat.Īn unusual take on runway beauty, Desigual’s models wore physical manifestations of the app’s wildly popular, if sometimes controversial, face filters. From the doe to the bumblebee to the “oddly (and universally) flattering” dog snout, these designs weren’t inspired by an elite or rarified point of reference. This past fall, models at the Desigual show trotted down the runway crowned with paper blooms and butterflies and stylized animal face-paint.
Each year during New York Fashion Week, clothes aren’t the only stars of the show hair and makeup looks can be just as adventurous as the fashions on display.
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